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Job Title
Digital Marketing Operations Manager - Central Services
Work Type
Full Time
Job Location
Toronto
Practice Group/Department
Role
Business Services
Description
Hybrid work schedule - Please note that this
position can also be filled in any of our offices across Canada
We are seeking an individual to take on the key
responsibility of implementing and managing the firm's digital
marketing technologies across NRF globally. The role reports to the
sr. director-central services, and works closely and in alignment
with the regional digital managers, and the head of brand and
communications -central services. This dynamic role demands a high
level of collaboration with teams throughout NRF, and provides an
exceptional opportunity to lead the planning, implementation, and
performance measurement of our digital marketing technology stack,
including platforms, integrations, and data. To excel in this role,
we're looking for a proactive problem-solving analytical and creative
individual with exceptional stakeholder management skills to develop and drive our digital marketing strategy.
You will be focusing on:
Working collaboratively with regional CMOs, digital
leads and the head of brand and communications -central services, to support the development of a
marketing technology roadmap that supports the business across all
five NRF regions (EMEA, US, Canada, South Africa and Australia).
Providing strategic guidance on the marketing
technology stack (including the firm's intranet).
Overseeing the firm's website, ensuring it is
visually appealing, user friendly, and optimized for search
engines (SEO). Regularly tracking website performance and
implementing improvements to enhance the user experience.
Assisting the firm to select the right marketing
technology tools.
Managing relationships with external agencies,
vendors, and partners, to ensure we are leveraging our
investments.
Advising and overseeing the firm-wide MarTech data strategy.
Reporting and providing performance analysis on
marketing activities across all channels.
Overseeing the configuration, deployment, operation,
and use of existing platforms, working with suppliers as appropriate.
Developing and promoting a continuous improvement
approach for the MarTech stack.
Ensuring adherence to data privacy and other
applicable regulations within the firm's MarTech stack.
Mentoring and developing the regional digital
marketing teams.
What you bring to the role
Background:
Extensive experience (including both operational and
strategic) of core marketing platforms including: website,
intranet, email marketing, client relationship management, and
social media management platforms.
Previous experience working in a digital leading role
within a professional services firm.
Bachelor's degree in marketing, business or a related
discipline required.
Leadership and planning:
Proven experience in leading the development and
roll-out of a digital marketing roadmap that supports the business
objectives.
Ability to undertake significant change and project
management activities operating across teams and across multiple
geographies.
Experience in building executive-level materials,
with the ability to distil complex concepts into clear,
easy-to-understand business presentations.
Stakeholder management:
Natural influencing skills, with an ability to work
successfully with both junior and senior people.
A strong collaborator, bringing people together
across offices and functions to work effectively in virtual teams
in a complex global matrix structure.
Technology & analytics:
Knowledge of the emerging MarTech landscape.
Experience with website optimization, including UX
design, A/B testing, and conversion rate optimization.
Knowledge of online advertising in fields such as
search engine marketing, social & pay per click.
Specific experience of the following platforms would
be beneficial: Sitecore, Vuture, MS365, InterAction, SEMRush,
Sharepoint, Eloqua, ON24, LinkedIn.
Excellent analytical and data-driven decision-making
skills. Including using tools such as Google Analytics.
A strong understanding of data management
fundamentals, including GDPR requirements and compliance.
Ready to join a proactive and modern firm that provides an
exceptional career experience in an inclusive and collaborative
environment? Come join us!
As a global law firm, we embrace a culture of excellence and working
hard, but always with a focus on flexibility, respect, diversity and
openness. We strive to create an equitable, inclusive environment
where everyone can bring their whole self to work and realize their
career potential.
If you are unable to apply for a position online or require any
reasonable adjustments during the recruiting process, please contact TORHR_RH@nortonrosefulbright.comto further discuss your needs.
Please note that applicants who receive an employment offer may be
required during their employment with Norton Rose Fulbright to provide
proof of vaccinations recommended from time to time by government or
public health authorities. Norton Rose Fulbright has a duty to
accommodate those who are unable to get vaccinated due to protected
grounds. For applicants who require an accommodation, please contact
TORHR_RH@nortonrosefulbright.com
to discuss further.
We thank all candidates for their applications, but please note that
we will be contacting only those whom we invite for an interview.