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Job Title
Digital Marketing Operations Manager - Central Services
Work Type
Full Time
Job Location
Calgary
Practice Group/Department
Marketing & Business Development
Role
Business Services
Description
Hybrid work schedule - Please note that this position can also
be filled in any of our offices across Canada
We are seeking an individual to take on the key responsibility of
implementing and managing the firm's digital marketing technologies
across NRF globally. The role reports to the Sr. Director, Central
Services, and works closely and in alignment with the regional Digital
Managers, and the Head of Brand and Communications, Central Services.
This dynamic role demands a high level of collaboration with teams
throughout NRF, and provides an exceptional opportunity to lead the
planning, implementation, and performance measurement of our digital
marketing technology stack, including platforms, integrations, and
data. To excel in this role, we're looking for proactive problem solving analytical and creative individual
with exceptional stakeholder management skills to
develop and drive our Digital Marketing strategy.
You will be focusing on:
Working collaboratively with regional CMOs, digital leads and the
Head of Brand and Communications, Central Services, to support the
development of a marketing technology roadmap that supports the
business across all five NRF regions (EMEA, US, Canada, South Africa
and Australia).
Provide strategic guidance on the marketing technology stack
(including the firm's intranet).
Oversee the firm's website, ensuring it is visually appealing,
user-friendly, and optimized for search engines (SEO). Regularly
track website performance and implement improvements to enhance the
user experience.
Assist the firm to select the right marketing technology tools.
Manage relationships with external agencies, vendors, and
partners, to ensure we are leveraging our investments.
Advise and oversee the firm wide MarTech data strategy.
Report and provide performance analysis on marketing activities
across all channels.
Oversee the configuration, deployment, operation, and use of
existing platforms, working with suppliers as appropriate.
Develop and promote a continuous improvement approach for the
MarTech stack.
Ensure adherence to data privacy and other applicable regulations
within the firm's MarTech stack.
Mentor and develop the regional digital marketing teams.
What you bring to the role:
Background:
Extensive experience (including both operational and strategic) of
core marketing platforms including: website, intranet, email
marketing, client relationship management, and social media
management platforms.
Previous experience working in a Digital leading role within a
professional service firm
Bachelor's degree in marketing, business or a related discipline required.
Leadership and planning:
Proven experience in leading the development and roll-out of a
digital marketing roadmap that supports the business objectives.
Ability to undertake significant change and project management
activities operating across teams and across multiple geographies.
Experience in building executive-level materials, with the ability
to distil complex concepts into clear, easy-to-understand business presentations.
Stakeholder management:
Natural influencing skills, with an ability to work successfully
with both junior and senior people.
A strong collaborator, bringing people together across offices and
functions to work effectively in virtual teams in a complex global
matrix structure.
Technology & analytics:
Knowledge of the emerging MarTech landscape.
Experience with website optimization, including UX design, A/B
testing, and conversion rate optimization.
Knowledge of online advertising in fields such as search engine
marketing, social & pay per click.
Specific experience of the following platforms would be
beneficial: Sitecore, Vuture, MS365, InterAction, SEMRush,
Sharepoint, Eloqua, ON24, LinkedIn.
Excellent analytical and data-driven decision-making skills.
Including using tools such as Google Analytics.
A strong understanding of data management fundamentals, including
GDPR requirements and compliance.
Ready to join a proactive and modern firm that provides an
exceptional career experience in an inclusive and collaborative
environment? Come join us!
As a global law firm, we embrace a culture of excellence and working
hard, but always with a focus on flexibility, respect, diversity and
openness. We strive to create an equitable, inclusive environment
where everyone can bring their whole self to work and realize their
career potential.
If you are unable to apply for a position online or require any
reasonable adjustments during the recruiting process, please contact
CANCALHR_RH@nortonrosefulbright.com
to further discuss your needs.
Please note that applicants who receive an employment offer may be
required during their employment with Norton Rose Fulbright to provide
proof of vaccinations recommended from time to time by government or
public health authorities. Norton Rose Fulbright has a duty to
accommodate those who are unable to get vaccinated due to protected
grounds. For applicants who require an accommodation, please contact CANCALHR_RH@nortonrosefulbright.comto
discuss further.
We thank all candidates for their applications, but please note that
we will be contacting only those whom we invite for an interview.