Before you meet us, get to know us

RPC is a modern, progressive and commercially-orientedow us City legal services business. From our offices in the UK, Hong Kong and Singapore we provide advice to both UK and international clients.

What we do

Our legal practice spans a wide range of industry sectors and is broadly split into two discrete areas: insurance and corporates. Working on both contentious and non-contentious matters, our clients range from large multinationals to growth UK corporate firms and other professional practices, and include many household names.

Why we're different

We have a confident, accessible and enterprising approach that sets performance, service and value at the top of the agenda. Our goal is to do the usual things unusually well, make the complex simple and help our internal and external clients build better, stronger businesses.

Business Services at RPC

Working at RPC means being part of a collaborative and creative environment, which is flexible, transparent and friendly. We value our business services teams and recognise that individual contributions at all levels are essential to the success of RPC as a whole.

RPC's business services teams include:

• Brand Marketing & Sales
• Client Services
• Executive Office
• Facilities
• Finance
• Legal Project Management
• Information Technology
• People & Talent Development
• Risk & Compliance
• Secretarial Support

Role Overview

Overall responsibility for the implementation of the firm's digital marketing strategy & plans, in line with the firm and department's marketing & business development strategy and industry best practice.

Reports to: Diane Ribere, Digital Marketing & Technology Lead

Duties and Responsibilities:

Working closely with the Digital Marketing & Technology Lead, relevant colleagues from Brand, Marketing & Sales (BMS), Partners, other lawyers and internal clients as well as external suppliers, the focus of the role is to fully exploit RPC's external digital channels - in particular, the website and social media - to position the firm to its target markets and facilitate business development at all levels. Main areas of responsibilities include the following:

• Take ownership of the continued integrity, quality and accuracy - and in the longer term, optimisation and development - of a best in class website both technically and content-wise, with processes in place to ensure the ongoing currency and optimal impact of content, and compliance with best practice and legal requirements
• Support the Digital Marketing & Technology Lead in implementing the next phase of content, design and feature developments to the website, from user acceptance testing through to go-live
• Working with the BMS team and relevant fee earners, develop and implement appropriate digital marketing activity spanning organic and advertised website and social media content in order to meet business needs and develop the firm's brand
• Responsible for the overall management and curation of RPC's main social media accounts, ensuring quality and consistency of messages, multimedia content and publishing activity
• Maintain the analytics infrastructure for the firm's main digital marketing channels, ensuring it provides valuable insights to inform the ongoing optimisation process
• Analyse and report (quarterly and on an ad hoc basis) on key performance indicators across main digital channels, and react to that information to improve digital performance
• Act as "a voice of digital marketing" for BMS and the firm at large, providing advice and training as required on website content and layout, search engine optimisation, online campaigns, advertising, social media presence and activity
• Keep abreast of industry trends and technological advances, ensuring personal knowledge and training are up to date and any applicable developments are incorporated into digital marketing processes and activities
• Support the Digital Marketing & Technology Lead in managing relationships with third party suppliers to ensure the ongoing delivery of agreed services
• Support the continuous improvement in service delivery and productivity - adopting a data-driven approach to measuring impact, following up on internal client satisfaction, and ensuring the ongoing optimisation and documentation of processes as well as the development of the digital marketing knowledge base
• Secondary responsibility for planning and managing resources for digital marketing activities, ensuring business continuity and co-developing and reporting on the annual budget
• Line management of a Digital Marketing Executive, ensuring her continuous training and development

Core competencies:

• Solid experience with a wide range of tools and platforms (including Sitecore CMS or similar, LinkedIn, Twitter, Hootsuite, Google Analytics, MOZ, etc.)
• Confident and knowledgeable in advising on digital marketing best practice (in particular, to optimise user experience and maximise SEO and CRO) and adept at applying it
• Proficient in working with multimedia, including video, podcast and photo
• Familiar with paid advertising (predominantly LinkedIn)
• A team player, who is good at building relationships with people at all levels
• Process driven - able to follow established best practice and lead by example but also to challenge and further develop
• Solution focussed - able to take ownership of challenges and develop robust recommendations to solve them, in collaboration with other technical specialists, in search of cross-platform solutions as necessary
• Data driven - keen to consistently capture and analyse the data from digital marketing activities to draw lessons for future performance improvement
• A real can-do attitude
• Excellent attention to detail
• Calmness when working under pressure and to tight deadlines
• Experience within a legal or professional services environment a distinct advantage
• Experience of developing more junior team members desirable

Working conditions

Monday - Friday, 9.30am-5.30pm with flexibility to start earlier or finish later if required