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Job Title
Interim Business Development Manager – Retail & Consumer
Position
Full Time - Fixed Term
Role
Business Services
Location
London
Practice Area/Department
Business Development
Description
Role Overview
We are recruiting for an Interim Business Development Manager (IBDM)
for a 6-month FTC. Reporting to the Head of Business Development, this
position will cover the gap before another permanent person is
recruited. The objective of the role will be to work with the Senior
BD Executive (SBDE) in supporting key activities and initiatives and
ensuring smooth and seamless support for the Retail & Consumer and
MIPTOC (Media, IP, Technology, Outsourcing, Commercial Contracts)
groups. Alongside the SBDE the role will be the key point of Business
Development (BD) support for the two groups before ensuring a smooth
handover to a new incoming permanent person as and when they are recruited.
The Retail & Consumer sector is one of the firm's five core areas
of focus. We act for numerous household names and have a number of
accolades including being ranked in Tier 1 of in the Retail &
Consumer and Consumer category of the Legal 500 directory and being
accredited as Best Legal Adviser by Legal Week eight years in a row.
The role also focuses on supporting the firm's MIPTOC practices - a
core part of the Commercial Division of the firm.
Working alongside the SBDE and another
Executive, this role will have responsibility for supporting the
Retail & Consumer group's ongoing BD activities and
initiatives
Whilst the role will draw together
multiple services in support of the Retail & Consumer Group,
it will also help to deliver ongoing support for the firm's MIPTOC
group of practices.
The successful candidate will coordinate
joined-up marketing and BD through the wider BMS team in support
of Retail & Consumer and MIPTOC clients and prospects.
The successful candidate will have
experience gained within a marketing and BD function at a major
professional services firm - preferably within the legal sector.
Experience of working with Retail & Consumer clients would be
helpful, but not essential.
The opportunity offers exposure at the
most senior levels of the firm and is suitable for a motivated
self-starter, ideally an experienced interim who is used to
hitting the ground running and holding the tiller for an interim
period.
We would also consider a temp to perm if
we find the right candidate
Reports to:
Head of Business Development
Responsibilities
The successful candidate will support Retail & Consumer related
BD and Marketing activity. The Retail & Consumer group focuses on
three key streams:
Food & Drink
Digital Retail & Consumer
Stores of the Future
Each stream has two partner leads. In addition, he or she will also
have responsibility for advisory and support marketing and BD services
for the MIPTOC group of practices.
The successful candidate will work closely with the current SBDE,
supporting them in delivering key initiatives and activities and will
be responsible for the below:
Business and BD planning - Work with the Retail
& Consumer group to finalise and support relevant BD activity plans
Key Client Support - Work with SBDE, relevant
Partners and the Head of Practice Management, to support activity
related to the top clients and identified prospects
Lead Generation - Identify business leads and
emerging opportunities through market research and analysis where necessary
Content - Support the Retail & Consumer and
MIPTOC groups in developing compelling content and value
propositions by group and stream
Communications - In collaboration with the
marketing services team, execute strategies to ensure the
propositions are clearly articulated and communicated across all
channels (digital platforms, capability statements, proposals, legal
directories etc), and with maximum impact
Branding/Awareness - Work with relevant lawyers and
the marketing services team to deliver activities which build brand
awareness and understanding in the external marketplace for the
Retail & Consumer and MPITOC groups and their constituent
streams, for clients, targets and other key audiences
Selling support - Prepare partners for effective
relationship and BD meetings with clients and targets including
client/target research and presentation/marketing collateral
support, advising and coaching where required
Marketing and profile raising - Provide advice and
guidance to lawyers on how to raise profile, awareness and market
reputation to key buyer groups, work alongside lawyers and wider BMS
colleagues to implement appropriate positioning and marketing
communication tactics including:
legal updates, bulletins and blogs
PR and media relations
sponsorship and advertising
conferences
seminars
client hospitality
thought leadership and content
strategic social media and other digital platforms
directories
internal communication
awards
Collaborate - with BMS colleagues to ensure Retail
& Consumer and MIPTOC marketing initiatives dovetail with and
complement firmwide, sector and practice marketing and
brand-building activities
Measurement and reporting - work with wider BMS
team, monitor and support the current approach to measure marketing
and BD activities for the Retail & Consumer and MIPTOC groups
Pitching - Work closely with the Bid Manager to
support the delivery of bids, proposals, client presentations and
capability statements. Lead on the management and drafting of ad hoc
opportunities as required
Budgets - monitor budgets for the MIPTOC group
ensuring they are aligned to the firm and practice's priorities,
reviewing monthly expenditure against budget, ensuring value-driven
cost control
Meetings - attend all relevant meetings for the
Retail & Consumer, MIPTOC and BMS groups
The team is led by the Head of Business Development (Simon Moffat)
and forms part of the Brand, Marketing & Sales team (led by
Director of Brand, Marketing & Sales, Ed FitzGerald).
Internationally the team comprises just over 40 professionals.
Knowledge, skills and experience
A strong understanding of business-to-business marketing, business
development and relationship management within professional
services, ideally the legal sector
Evidence of good Partner management skills, ideally gained within
a professional services environment
Experience of delivering on short term objectives in similar
interim roles
Experience of, and a keen interest in, supporting business
development for any of Retail & Consumer sector, Media, IP,
Technology, Outsourcing or Commercial Contracts practices within a
law firm is a plus
An understanding of the workings and language of a commercial team
in a law firm
A team player with a willingness to do what's needed across the
board to keep things moving
Must be educated to graduate level
A relevant post-graduate management or marketing qualification
such as CIM or equivalent would be advantageous
Significant powers of organisation; excellent attention to detail;
and infectious enthusiasm
Able to think strategically and commercially
Strong operational and project management skills
Stature and gravitas - is professional, credible and impactful,
and confident with persuading and influencing where appropriate
Strong interpersonal and communication skills (both verbal and written)
Flexible - is happy to work outside normal working hours when required
Attention to detail and accuracy
Effective relationship builder - able to interact with individuals
at all levels across the business
Shows initiative
Is a self-starter and has the ability and confidence to run with things