We are looking for a proactive Business
Development Executive (BDE) to help support the growth of our cross
firm Regulatory practice.
Reporting to the Business Development
Manager (BDM), this position has responsibility for the delivery of
marketing and business development services across all aspects of
our regulatory practice.
This position would be suited to an
experienced Business Development Assistant, Coordinator or Executive
who is looking for a full mix role where they can make an impact in
helping shape one of the firm's most dynamic practice areas. The
role offers a balance of project ownership/autonomy with the
opportunity to get involved in team initiatives through working
alongside the wider Brand, Clients and Markets (BCM) team, and
supporting the Senior Business Development Manager (SBDM) and
Business Development Manager (BDM) with the implementation of the
Pillar's strategic plan.
The role will be extremely varied, working
with teams across the breadth of RPC and being involved in all of
the operational workstreams that drive our BD strategy forward. This
is a high-profile role and would suit someone who is confident, able
to provide strategic input and has strong attention to detail and
communication skills. The role has a primary focus on marketing and
business development but will also be involved in other go to market
initiatives including strategic events and other commercially
important activities.
The successful candidate will have
experience gained within a marketing and business development
function at a professional services firm. Experience of working with
Regulatory, Compliance or Dispute Resolution groups would be
advantageous but not essential.
Duties and Responsibilities:
Business intelligence
Understanding the service profile and key audiences of each
practice area serviced and its nuances
Business planning
Assisting the SDBM and BDM to develop, with the relevant partners,
a BD/Marketing plans for each business area
Business Development
Working alongside fee earners and the
Group's SBDM/BDM to implement the planned activities for each area
of the business and ensure budgetary control of those activities including:
Publications and campaigns
Take ownership of the ongoing regular production of flagship
Regulatory Group publications and identify opportunities to evolve
them to suit the needs of our clients.
Support with and lead on the successful rollout of selected
Providing proactive end-to-end project management of campaigns and initiatives.
Coordinate and project manage the production regular podcasts and vlogs
Establish and monitor an approach to measure return on investment
on marketing and brand building activities.
Marketing collateral
Working with fee earners and others in BD & Marketing to
develop marketing collateral (eg capability statements and other
promotional materials)
Maintaining capability statements and fee earner biographies on a
rolling basis and being the "go-to" person for those documents
Digital and communications
Working with the Communications and Digital teams to ensure that
social media and other online networking opportunities are exploited
Coordinating social media promotion of Regulatory Pillar Initiatives
Working with the Communications and Digital teams to ensure
relevant and up-to-date information is included within the firm's
intranet (EDGE) and on the firm's website
Assisting the Head of Practice Development in co-ordinating and
collation of content for internal newsletters
Supporting the BDM and working with the CRM team on client mailings
Bid support
Work closely with the SBDM and Bid Manager to support the delivery
of bids, proposals, client presentations and capability statements.
Support the creation and maintenance of a bank of Regulatory
Pillar pitch resources through compiling existing pitch content (by
practice area, team and sector), identifying gaps and drafting
compelling content.
Directories and awards
Supporting the BDM in the production of high quality submissions
for selected directory and award categories.
Events
Briefing and discussion with the Events team on each event
Working with the CRM and Events teams to ensure accurate and
carefully targeted invitation lists for each event
Briefing and discussion with Events team on the design and
production of supporting collateral, (eg invitations and seminar packs)
Ensuring budgetary awareness for all events
Supporting and attending events and planning meetings, rehearsals
as required (liaise with Events team)
Working with the Events team to ensure appropriate event reports
and analysis of invitees and attendees etc
Collaboration with knowledge and legal teams
Work together with the Knowledge Team produce regular competitor
and client analysis and insight to inform Pillar BD development.
Work with the BCM team and the lawyers to identify opportunities,
build overall brand and reputation in the external marketplace, and
develop marketing and BD material for new and existing Regulatory
products and services.
Provide advice and guidance to lawyers concerning how to raise
profile, awareness and drive market reputation to key buyer groups.
Supporting the regular Regulatory Knowledge Board meetings and
coordinating all outcomes through to delivery of appropriate client information.
Work with key membership organisations to maximise and monitor
opportunities for lawyers.
Proposition building and positioning
Supporting the SBDM and BDM to draw on wider resources to act as
the focal point for reporting on progress on all BCM activity
related to the Regulatory Group.
Contribute to internal communications programs and activities to
ensure appropriate positioning of the practice internally, encourage
collaboration and awareness of regulatory expertise within the firm.
Key Account Management
Work together with the SBDM to create bespoke content identified
for the other Group's key target clients.
Work alongside the SBDM, to develop the Regulatory Group's Key
Referrer Programme and implement CRM best practice.
Work with the Client Relationship Management team to maintain and
develop InterAction lists for target markets and key campaigns.
Knowledge, skills and experience
A strong understanding of business-to-business marketing and
business development within professional services
Evidence of good Partner management skills, ideally gained within
a professional services environment
Effective relationship builder - is able to interact with
individuals at all levels across the business
A "challenger", able to think strategically and commercially
Strong operational and project management skills
Strong interpersonal and communication skills (both verbal and written)
Good drafting, proofreading and grammar skills
Attributes
Stature and gravitas - is professional, credible and impactful and
confident with persuading and influencing where appropriate
Shows initiative and has a natural desire to "go the extra mile"
Is a self-starter and has the ability to confidence to run with projects.
