The Marketing Executive will report directly to the Campaign
Marketing Manager within the wider Global Marketing team. You will be
a creatively-minded marketing generalist with experience in B2B
marketing. You will oversee many aspects of campaign development and
implementation, as well as ROI and follow-up, to support the team's
marketing strategy.
In response to the current global pandemic, we are focusing on
digital and virtual engagement tactics, requiring a shift in marketing
behaviours across the department. You will be responsible for creating
and delivering exciting new digitally integrated end-to-end programmes
to improve the firm's market position, enhance client relationships,
and drive revenue opportunities. The role will be divided into 75%
specialising in campaign management and 25% broader digital marketing
to support the wider Marketing team.
Key Responsibilities:
Marketing Campaigns (75%)
Support the Campaign Marketing Manager and Marketing Manager for Insurance.
Oversee and develop marketing campaigns aligned with the firm's
revenue-generating initiatives.
Conduct research and analyse data to identify and define audiences
and messaging.
Execute promotional activities for campaigns to find the best
route to market for lead generation and nurturing.
Digital Marketing Support (25%)
Develop broader skills in digital marketing channels, such as
Google Analytics training.
Receive training on all digital marketing platforms and become
proficient in systems including InterAction (CRM system), Vuture
(email platform), Kentico (CMS), and podcast and webinar platforms.
Support wider marketing team projects when required, based on
demand, annual leave, and sickness.
The Firm
Clyde & Co is a global law firm with 400 partners, 2000 legal
professionals, and 3600 staff in over 40 offices across six
continents. We specialise in core global sectors that position us at
the heart of global trade and commerce: insurance; marine, natural
resources and energy; projects and construction; aviation.
Our vision is to be our clients' first choice for complex,
multi-jurisdictional matters in our chosen sectors by investing in our
core practice areas, serving an international client base, and
building a network of offices in key trading zones. We also aim to be
the "go-to" firm in emerging markets by attracting and
developing the best talent.
Perks
Opportunities for career growth and development.
Collaborative work environment.
Hybrid working arrangement - 2 days
from the office
Private medical insurance, free
health checks, dental insurance
Pension plan and life assurance
Enhanced maternity, paternity, and
adoption pay
Childcare vouchers and season
ticket loans
Sports club membership and a cycle
to work scheme
Employee Assistance Programme
In-house dry cleaning and online benefits
Note: Eligibility for benefits is
dependent on location and length of service. Confirmation will be
provided upon joining.
This is the job description as
constituted at present; however the Firm reserves the right to
reasonably amend it in accordance with the changing needs of the business.
To view the full job description and
download, please click on the link below.
We kindly request that agencies
refrain from contacting us regarding this role. Thank you for your understanding.
