The global leadership team sets the strategy in consultation with the
Global Strategy Board. The BD teams (comprising Communications,
Marketing, Business and Client Development experts) are led by
regional heads of business development who are aligned to our regional
boards: Asia Pacific, Middle East Africa, North America, UK, Europe.
Our strategy seeks to manage and develop clients and profile in our
global sectors; adopts a content and product led approach in taking
our practice groups to market; prioritises the use the integrated
digital marketing channels; and positions our most senior staff as
advisors to the business, supported by expert execution teams. Our
principles dictate that the highest value clients and opportunities
command the highest value BD attention and bespoke tactics.
The Team
This role will be part of the Casualty BD & Marketing team, a
part of the wider Global Insurance practice group. Their goal is to
attract and engage high revenue clients through their buyer journey
using data driven marketing techniques. Part of this is to position
Clyde & Co as the firm of choice in each of our core sectors on a
global basis. To realise this ambition, the Casualty BD &
Marketing team work with the Casualty business to develop campaigns,
marketing strategies and business development activities driven by
data and client insight.
The Role
This role will contribute to the development of key growth business
lines through leveraging our UK network, originating and coordinating
high-value marketing and business development activity, and providing
advisory and execution services to the business. The Senior Business
Development Executive will work with the Business Development Manager
in the Casualty team to execute and implement business development
activities alongside our other BD and Marketing colleagues.
Key Responsibilities
The firm is looking for a self-motivated, business development
specialist. The ideal candidate will be able to demonstrate experience
in the following areas:
Business Development
Delivery of business development programmes across Casualty, both
as project lead and in a support role to the Business Development Manager.
Co-ordination of BD materials, working with internal document
production teams and the external design agency.
Drafting and review copy for use across articles, blogs, web pages
and collateral.
Creating and maintaining content on the firm's website.
Creating content on our e-comms platform
- Vuture - for event invitations and newsletters.
Assisting with the production of podcasts.
Event Management
Managing event lists and coordinating the invitation lists using
our CRM management system.
Coordinating production of Event collateral including invitations,
presentation content and marketing materials.
Liaising with key vendors to arrange necessary logistics.
Project managing the delivery of client webinars.
Attending in person events and providing 'on site' management.
Reporting and providing analysis of the ROI of online and in
person events.
Co-ordinating and running online webinars using relevant online
platforms such as Go To webinar and Teams.
Directories
Work directly with lead Partners to manage the legal directory
process from start to finish, including collation of content, managing
submissions, interviews, and reporting back to the business.
Reporting/analysis/research
Producing reports on CRM activities to support and measure BD
& Marketing campaigns and initiatives.
Using analytics to monitor performance of activity and report
appropriately ensuring maximum ROI is achieved.
Providing ad hoc support to revenue generating initiatives such as
client and market research and assisting with the production of
data/financial reports.
Essential Skills & Experience
Marketing & Business Development Executives are provided with
training and exposure to all of the core marketing & business
development disciplines as well as the opportunity to develop
understanding of the firm's core sectors to prepare them for their
future careers. A willingness to learn, a positive attitude and
ability to be agile and apply sensible judgement, are highly valued.
Have at least three year's experience in marketing and business
development within a professional services organisation.
Be an effective, pro-active team-player and have good
interpersonal skills.
Possess excellent verbal and written communication skills.
Have strong organisational, time and workload management skills
and attention to detail, as well as the ability to prioritise
multiple tasks and projects.
Be able to manage expectations of stakeholders and work under
pressure to meet tight deadlines.
To possess problem-solving skills and a creative outlook are advantageous.
Excellent IT skills are required, with knowledge of Outlook, Word,
PowerPoint, Excel and Internet research tools.
Experience of using website CMS technologies (ideally Kentico, Sitecore)
Experience of content led digital marketing, in particular:
e-comms, website CMS platforms, webinar platforms, recording podcasts.
Preferred experience in the following systems: Webinar, CRM, E-comms
Be able to develop effective working relationships with the wider
team and across the business.
Business Services Competencies
Clyde & Co is committed to providing extensive, personal and
professional development opportunities for our people enabling them to
be highly effective in their current role as well as assisting them to
fulfil their career aspirations.
The competencies are used to inform all aspects of Business Services
career development. They vary across levels and different business
areas and fall under the following areas:
