The global leadership team sets the strategy in consultation with the
Global Strategy Board. The BD teams (comprising Communications,
Marketing, Business and Client Development experts) are led by
regional heads of business development who are aligned to our regional
boards: Asia Pacific, Middle East Africa, North America, UK, Europe.
Our strategy seeks to manage and develop clients and profile in our
global sectors; adopts a content and product led approach in taking
our practice groups to market; prioritises the use the integrated
digital marketing channels; and positions our most senior staff as
advisors to the business, supported by expert execution teams. Our
principles dictate that the highest value clients and opportunities
command the highest value BD attention and bespoke tactics.
The Team
This role will be part of the Casualty BD & Marketing team, a
part of the wider Global Insurance practice group. Their goal is to
attract and engage high revenue clients through their buyer journey
using data driven marketing techniques. Part of this is to position
Clyde & Co as the firm of choice in each of our core sectors on a
global basis. To realise this ambition, the Casualty BD &
Marketing team work with the Casualty business to develop campaigns,
marketing strategies and business development activities driven by
data and client insight.
Key Responsibilities
The Marketing and Business Development Executive will work with the
Senior Marketing Manager and Business Development Managers in the
Casualty team to execute and implement marketing and business
development activities relating to the pursuit of clients across this
practice group. This role will report to the Senior Marketing Manager
and will work alongside our other BD and Marketing colleagues.
The firm is looking for a motivated, hands-on marketing and business
development specialist. The ideal candidate will be able to
demonstrate experience in the following areas:
Marketing
Creating and maintaining content on the firm's website and as well
as using the firm's digital content design platform to create new
and edit existing interactive content templates to improve digital
client experience.
In time, becoming the casualty lead on our website CMS.
Creating content on our e-comms system -
Vuture - and in time becoming the casualty lead, driving best
practice in the platform.
Social media: work with various
stakeholders to build, manage and run organic and paid social
media campaigns on LinkedIn, including post campaign follow up and
reporting.
Assisting with the production and
promotion of podcasts.
Managing the production of brochures and
key marketing materials.
Acting as an ambassador for brand and
process best practice with opportunities to take on champion role
in specialist areas.
Event
Management - working with the Marketing and BD teams
to manage in person or online events from start to finish including:
Managing event lists and coordinating invitation lists.
Coordinating production of event collateral including invitations,
presentation content and marketing materials.
Liaising with key vendors to arrange necessary logistics.
Project managing the delivery of client webinars.
Attending in person events and providing 'on site' management.
Reporting and providing analysis of the ROI of online and in
person events.
Data Management
Supporting the Marketing & BD team with the creation of client
mailings for campaigns and initiatives and managing distribution.
Producing reports on CRM activities to support and measure BD
& Marketing campaigns and initiatives.
Reporting / analysis / research
Using analytics to monitor performance of activity and report
appropriately ensuring maximum ROI is achieved.
Essential Skills & Experience
Marketing & Business Development Executives are provided with
training and exposure to all of the core marketing & business
development disciplines as well as the opportunity to develop
understanding of the firm's core sectors to prepare them for their
future careers. A willingness to learn, a positive attitude and
ability to be agile and apply sensible judgement, are highly valued.
Have at least one year's experience in marketing and business
development within a professional services organisation.
Be an effective, pro-active team-player and have good
interpersonal skills.
Possess excellent verbal and written communication skills.
Have strong organisational, time and workload management skills
and attention to detail, as well as the ability to prioritise
multiple tasks and projects.
Be able to manage expectations of stakeholders and work under
pressure to meet tight deadlines.
To possess problem-solving skills and a creative outlook are advantageous.
Excellent IT skills are required, with knowledge of Outlook, Word,
PowerPoint, Excel and Internet research tools.
Experience of using website CMS technologies (ideally Kentico, Sitecore)
Experience of content led digital marketing, in particular:
e-comms, website CMS platforms, webinar platforms, recording podcasts.
Preferred experience in the following systems: Webinar (GoTo,
Microsoft Teams), CRM (any), E-comms (Vuture)
Be able to develop effective working relationships with the wider
team and across the business.
Business Services Competencies
Clyde & Co is committed to providing extensive, personal and
professional development opportunities for our people enabling them to
be highly effective in their current role as well as assisting them to
fulfil their career aspirations.
The competencies are used to inform all aspects of Business Services
career development. They vary across levels and different business
areas and fall under the following areas:
