The Global Business Development (BD) Leadership team sets the
strategy in consultation with the Global Strategy Board and Global
Practice Groups. The BD teams (comprising communications, marketing,
business and client development experts) are led by regional heads of
Business Development who are aligned to our regional boards: Asia
Pacific, Middle East Africa, North America, UK, Europe.
Our strategy seeks to:
Manage and develop clients and profile in our global sectors
Adopt a content and product led approach in taking our practice
groups to market
Prioritise the use of integrated digital marketing channels
Position our most senior staff as advisors to the business,
supported by expert execution teams
Ensure that the highest value clients and opportunities command
the highest value BD attention and bespoke tactics
Key responsibilities
This role is a part of the Middle East and
Africa (MEA) Business Development team who work across our MEA
markets, sectors and practice groups with a majority focus on
engagement and conversion stages of the sales pipeline. The events
manager will provide end-to-end event management of the firm's
extensive portfolio, ranging from small technical events to large
showpiece hospitality events designed to achieve specific
objectives, such as:
Brand awareness: To increase the firm's
visibility and enhance brand recognition
Client insights: To gather valuable
feedback and insights from clients regarding their business needs
and priorities
Knowledge sharing: To provide timely
insights and know-how on the latest industry developments
Lead generation: To support lead
generation by providing opportunities to attract, engage, and
generate ROI
Networking and client development: To
create a platform which supports client networking and enables the
development of client relationships
Strategic alliances and partnerships: To
establish or strengthen the firm's alliances with third-party
associations, businesses, and government entities
Event management:
Plan and execute all the firm's external
events across the MEA region, from concept to completion
Ensure event objectives are set at the
planning stage and follow-up procedures are in place
Manage strategic internal events, i.e.
quarterly regional Town Halls, ensuring all the logistics are
executed to a high standard
Advise key stakeholders on the best
format and structure to meet the event objectives and requirements
Prepare project plans and ensure
deadlines are met by all parties involved in an event
Monitor and communicate budgeting and
financial information to both the sponsoring partner and the
relevant business development manager
Communicate regularly with partners and
business development managers to plan and coordinate their activities
Manage third-party external events, i.e.
sponsorships, collaborative events
Assist with registering and managing
external cross-practice event attendance, i.e. award ceremonies
Support with event marketing
requirements i.e. the preparation of invitations in line with the
firm's brand guidelines
Ensure all event activity is recorded on
InterAction pre-and post-event
Conduct post-event evaluations to assess
event outcomes and identify areas for improvement
Review and manage the events feedback
process and produce a quarterly summary report of feedback
Event infrastructure:
Continually review and improve the event
processes
Source venues and assess their
suitability based on various event requirements and objectives
Maintain a preferred venues and supplier
list
Develop a central resource of event
materials for use by secretaries and fee-earners to help plan and
execute events
Manage and update the MEA events
calendar to support with planning and visibility across the
business on all event activity
Oversee the coordination of the external
events tracker and calendar to ensure it is regularly updated to
reflect key industry events which will be of relevance to our fee earners
Source relevant event materials
(banners, stands, merchandise etc.) and pitch suggestions to the
business development and marketing team for upgrading such items
Manage and oversee the firm's branded
merchandise, source suppliers and potential products
Connect with the global events team to
share best practices and ideas on how to evolve and enhance the
firm's event processes and client experience
Stay up to date with the latest digital
technologies, audio/visual, and trends in the event industry to
improve event processes
Candidate profile
The ideal candidate will:
be educated up to high school level,
degree desirable
have a minimum of five years' experience
managing a range /high-volume events
have experience in managing multiple
events at the same time and displays strong organisational skills
have excellent English language skills
(spoken and written)
have good interpersonal skills with the
ability to influence and liaise with a range of stakeholders
have exceptional detailed event planning
and project management skills
be flexible and willing to travel across
the MEA region for on-site event management and execution
be creative with strong attention to detail
be able to work under pressure and
manage conflicting priorities
be able to work independently on the
event planning process
be willing and able to develop and
implement ideas and strive for practical solutions have strong Excel skills, with experience
