Job Description | Business Development & Marketing Manager

Department: Business Development

Location: Paris

The Firm

Clyde & Co is a leading global law firm, helping organizations successfully navigate risk and maximize opportunity in the sectors that underpin global trade and commercial activity and enable global prosperity, namely: insurance, aviation, marine, construction, energy, trade and natural resources. Globally integrated, Clyde & Co offers a comprehensive range of contentious and non-contentious legal services and commercially-minded legal advice to businesses operating across the world. It is committed to operating in a responsible way by progressing towards a diverse and inclusive workforce that reflects the communities and clients it serves and provides an environment in which everyone can realize their potential, using its legal and professional skills to support its communities through pro bono work, volunteering and charitable partnerships, and minimising the impact it has on the environment including the setting of ambitious emissions reduction targets. The firm has 490 partners, 2400 lawyers, 3200 legal professionals and 5500 people overall in nearly 70 offices and associated offices worldwide.

Established in 1992, the Paris office is Clyde & Co's oldest office in Continental Europe. Our lawyers offer French and international clients expertise across a range of key sectors, including energy & natural resources (oil & gas and renewables), transport (aviation, marine, road, rail), construction, and insurance. We provide a wide range of legal services including dispute resolution, D&O and professional liability, IT, data protection and cyber risk. Our dual-qualified lawyers represent clients before French courts, in arbitration and mediation proceedings.

The Department

The global leadership team sets the strategy in consultation with the Global Strategy Board. The Business Development & Marketing team (comprising Communications, Marketing, Business and Client Development experts) are led by regional heads of business development who are aligned to our regional boards: Europe, Asia Pacific, Middle East Africa, North America, UK. Our strategy seeks to manage and develop clients and profile in our global sectors; adopts a content and product led approach in taking our practice groups to market; prioritises the use the integrated digital marketing channels; and positions our most senior staff as advisors to the business, supported by expert execution teams. Our principles dictate that the highest value clients and opportunities command the highest value BD attention and bespoke tactics.

The Role

We are seeking a full-time Business Development & Marketing Manager to join our Continental European Business Development, Marketing and Communications (BDMC) function. Based in Paris, the role will be focused on driving the business development efforts for the firm's French practices and lawyers. The successful candidate will be a team player with strong organizational and writing skills and a sharp attention to detail. They should be able to communicate accurately and professionally with both internal and external clients and vendors and to work independently and complete tasks efficiently with minimal oversight.

Key Responsibilities

• Leading and shaping the strategy for [select] French practice groups and key clients, working collaboratively with fee earners, the European Business Development team, and the broader global team of Client Development teams and BD Managers, and senior firm management as appropriate, understanding regional and local market needs and dynamics
• Implementing, tracking, analysing and evaluating activity associated with business development initiatives across select French practice groups and key clients and recommending strategies to increase the initiatives' overall effectiveness
• Conducting client, prospect, industry, competitor and market research/analysis to inform targeted business development efforts
• Assisting with pitch and RFP efforts, including developing customized content, and working with the central Pitch & Pursuit team and other BD colleagues, where appropriate; follow up for pitch de-briefs and track wins / losses
• Plan, organize, and deliver high-quality client events (seminars, conferences, sponsorships, webinars) to position the firm as a market leader, in particular in Arbitration and the Aviation and Insurance sectors, targeting carefully selected existing key clients and new clients, with a strong focus on ROI tracking, profitable revenue generation, and increasing brand profile
• Creating and managing marketing materials, assisting with the production of podcasts, and roll-out of branding communications and advertising, and manage submissions for awards and directories
• Driving strategic initiatives that promote greater collaboration across Europe and increase revenue
• Creating and maintaining content on the firm's website and as well as using the firm's digital content design platform to create new and edit existing interactive content templates to improve digital client experience
• Liaising with the global Communications team and French agency to drive both internal and external communications for practice development in France, and social media to channel the Clyde & Co brand
• Provide mentoring and coaching to the junior member of the team
• Maintaining the operational standards of the Marketing & Business Development team to ensure:
  - our branding approach is implemented effectively
  - marketing materials effectively represent the positioning of each practice area/group
  - our approach to pitches is informed by sector knowledge
  - the management of events is efficient and cost-effective
• It will be expected that the Marketing & Business Development Manager:
  - Effectively supports and communicates the key aims of the firm's business development agenda, assisting partners, lawyers and team members in maintaining an awareness of these aims and guiding their implementation
  - Maintains an overview of the developments taking place in the firm and their market and communicates those developments to partners, lawyers and other team members
• Exemplifies the attributes that we wish to communicate to the market

Essential Skills & Experience

• Prior law firm experience preferred
• At least 7 years of relevant experience, including 5+ years within a professional services environment
• Exceptional attention to detail
• Excellent verbal and written communication skills in French and English
• Interest or background in disputes / litigation, arbitration, and corporate business issues
• Experience with CRM systems and a high level of proficiency with MS Office software, particularly PowerPoint and Excel
• Ability to interact independently and professionally with senior partners and business professionals
• High organizational skills and the ability to effectively manage competing priorities
• Self-motivated and able to work independently with little or no supervision
• Strong interpersonal skills and the ability to work at all levels with confidence, a positive attitude and the ability to gain credibility quickly
• Ability to follow complex instructions and comfortable working across multiple cultures and time zones in a matrix organisation

Business Services Competencies

Clyde & Co is committed to providing extensive, personal and professional development opportunities for our people enabling them to be highly effective in their current role as well as assisting them to fulfil their career aspirations.

The competencies are used to inform all aspects of Business Services career development. They vary across levels and different business areas and fall under the following areas:

• Technical Excellence
• People and Team
• Client/Stakeholder Relationships
• Service Delivery and Commercial Awareness
• Personal Effectiveness

This is the job description as constituted at present; however the Firm reserves the right to reasonably amend it in accordance with the changing needs of the business.

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