The Marketing & Campaigns Manager role
will require experience of building and delivering marketing
campaigns encompassing traditional and digital channels in line with
revenue generating initiatives. As we continue our digital journey,
we are seeking someone with the passion and drive to lead and
educate the business on the use of different channels to enhance
client relationships and drive revenue opportunities.
This role will sit in the firm's
Australian BD & Marketing team and collaborate with the firm's
Global Marketing and Communications teams. Their goal is to attract
and engage clients through their buyer journey using data driven
marketing techniques. Part of this is to position Clyde & Co as
the firm of choice in each of our core sectors and markets.
They will be a creatively minded marketing
generalist with experience in digital and B2B marketing. The
Marketing & Campaigns Manager will oversee all aspects of
campaign development and implementation as well as ROI and follow up
to support the country wide marketing strategy.
Key Responsibilities
Campaigns
Overseeing and developing marketing campaigns in line with the
firm's revenue generating initiatives.
Conducting research and analysing data to identify and define
audiences and messaging.
Managing the production of assets or marketing materials to
support regional campaigns.
Content & channels
Managing the regional editorial calendar, including engaging with
the wider team and business to ensure a pipeline of content aligned
to strategic priorities.
Writing and proofreading creative copy to enhance our clients
experience and engagement.
Planning and delivery of webinars, podcasts, videos, animations,
and other digital content.
Tracking, monitoring and assessing engagement performance of
regional content, using data to identify best practice and areas for improvement.
Managing the content on the firm's social real media accounts,
including LinkedIn and Twitter.
Plan, monitor and manage LinkedIn campaigns, advising the business
on the best approach and metrics to measure performance by and on
how to turn engagement into leads.
Champion the firms digital marketing ambitions, including
identifying development areas for the business and providing
coaching and training.
General marketing
Maintaining the regional website pages and looking at data
analytics to influence our go-to-market strategy.
Managing various marketing and communications systems and
processes, including identifying and running improvement and
education projects.
Assisting the broader BD team and business on content as required,
including articles and whitepapers.
Working with the BD and Communications managers to create client
mailings via Vuture, managing distribution and reporting on
engagement statistics.
Maintaining key marketing collateral and assets.
Writing firm awards submissions.
Build strong relationships across the BD team in order to create
advocates for marketing best practice.
Supporting the wider team projects when required.
Events
Planning, organising and co-ordinating events across Australia.
Ensuring all event activity is recorded pre and post-event and
assisting with reporting and analysis of the ROI of the event.
Attending events and providing 'on site' management of the event.
Preparing invite lists, name badges and general administration.
Candidate Profile
The ideal candidate will have:
Proven experience of working in a B2B marketing team.
Previous experience of marketing in a professional services
organisation is highly desirable.
Creative and innovative with a strong grasp on existing and
emerging digital technologies.
A track record of managing social media accounts.
Experience of delivering webinars and podcasts.
Experience in developing and implementing successful marketing campaigns.
Able to analyse marketing and website performance using Google
Analytics, Google Data Studios and PowerBI or equivalent systems.
Positive and tenacious with the ability to drive initiatives
forward by motivating people within and outside the team.
Professional marketing qualification - preferred but not essential.
Highly proficient in all MS Office packages.
Knowledge of CRM systems.
Have good interpersonal skills with the ability to persuade and
influence others.
Be able to develop effective working relationships with the wider
team and across the business.
Have strong organisational skills with ability to prioritise
multiple tasks and projects, manage expectations of stakeholders and
meet deadlines.
Have excellent English language skills (written and spoken) and
demonstrate attention to detail.
Flexibility and willingness to adjust work schedule from
time-to-time according to workload demands and/or planned events
outside of core hours.
When you work at Clyde & Co, you join a
team of 490 partners, 2,400 lawyers, 3,200 legal professionals and
5,500 people in nearly 70 offices and associated offices worldwide.Our
values are the principles that guide the decisions we make, unite us
in our endeavours and strengthen our delivery, for both our clients
and our firm. We work as one,excel with clients, celebrate difference
and act boldly. We are committed to operating in a responsible way by
progressing towards a diverse and inclusive workforce that reflects
the communities and clients it serves. We are devoted to providing an
environment in which everyone can realise their potential, using its
legal and professional skills to support its communities. We do this
through pro bono work, volunteering, and charitable partnerships, and
minimising the impact it has on the environment, including through our
commitment to the SBTi Net-Zero standard and the setting of ambitious
emissions reduction targets.
We offer a range of tailored benefitsand support, including discounted private
health insurance, first class family leave offering, and wellbeing initiatives.
Clyde & Co is proud to be an equal
opportunities employer. Our core values encourage us to support
fairness, celebrate diversity and prohibit all forms of discrimination
in the workplace to allow everyone to excel at work. Therefore, we
welcome and encourage all applications from suitably qualified
individuals, regardless of background or identity.
Please take a moment to read our privacy notice carefully. This describes what personal
information Clyde & Co (we) may hold about you, what it's used
for, how it's obtained, your rights and how to contact us as a data
subject. If you are submitting a candidate as a Recruitment Agency
Partner, it is an essential requirement and your responsibility to
ensure that candidates applying to Clyde & Co are aware of this privacy notice.
Clyde & Co will not accept agency submissions unless the
agency has specifically been contacted by a member of the
recruitment team.
