A Senior Marketing & Campaigns
Executive is required to support the Middle East & Africa (MEA)
Business Development (BD) and Marketing department in delivering and
improving the execution and reach of content produced in the region.
The Role
The Senior Marketing & Campaigns
Executive role will require experience of creating and delivering
marketing content and campaigns encompassing traditional and digital
channels in line with revenue generating initiatives. As we continue
our digital journey, we are seeking someone with the passion and
drive to lead and educate the business on the use of different
channels to enhance client relationships and drive revenue opportunities.
This role will be based in Manchester with
the firm's Global Marketing team but will support the MEA BD &
Marketing team.
The Senior Marketing & Campaigns
Executive will be a creatively minded marketing generalist with
experience in digital and B2B marketing. The role will oversee all
aspects of content development and implementation as well as ROI and
follow up to support the region wide marketing strategy.
Key Responsibilities
Content & channels
Managing the regional editorial calendar, including engaging with
the wider team and business to ensure a pipeline of content aligned
to strategic priorities.
Writing and proofreading creative copy to enhance our clients
experience and engagement.
Planning and delivery of webinars, podcasts, videos, animations,
and other digital content.
Tracking, monitoring and assessing engagement performance of
regional content, using data to identify best practice and areas for improvement.
Managing the content on the firm's social media accounts,
including LinkedIn and Twitter.
Plan, monitor and manage LinkedIn campaigns, advising the business
on the best approach and metrics to measure performance by and on
how to turn engagement into leads.
Champion the firms digital marketing ambitions, including
identifying development areas for the business and providing
coaching and training.
Campaigns
Overseeing and developing marketing campaigns in line with the
firm's revenue generating initiatives.
Conducting research and analysing data to identify and define
audiences and messaging.
Managing the production of assets or marketing materials to
support regional campaigns.
General marketing
Maintaining the regional website pages and looking at data
analytics to influence our go-to-market strategy.
Managing various marketing and communications systems and
processes, including identifying and running improvement and
education projects.
Assisting the broader BD team and business on content as required,
including articles and whitepapers.
Providing marketing support for events.
Working with the broader BD team to create client mailings via
Vuture, managing distribution and reporting on engagement statistics.
Maintaining key marketing collateral and assets.
Writing firm awards and directory submissions.
Build strong relationships across the BD team in order to create
advocates for marketing best practice.
Supporting the wider team projects when required.
Candidate Profile
The ideal candidate will have:
Proven experience of working in a B2B marketing team.
Previous experience of marketing in a professional services
organisation is highly desirable.
Creative and innovative with a strong grasp on existing and
emerging digital technologies.
A track record of managing various digital channels.
Experience of delivering video content, webinars and podcasts end
to end.
Experience in developing and implementing successful marketing campaigns.
Able to analyse marketing and website performance using tools such
as Google Analytics, Google Data Studios and PowerBI or equivalent systems.
Positive and tenacious with the ability to drive initiatives
forward by motivating people within and outside the team.
Professional marketing qualification - preferred but not essential.
Highly proficient in all MS Office packages.
Knowledge of CRM systems.
Have good interpersonal skills with the ability to persuade and
influence others.
Be able to develop effective working relationships with the wider
team and across the business.
Have strong organisational skills with ability to prioritise
multiple tasks and projects, manage expectations of stakeholders and
meet deadlines.
Have excellent English language skills (written and spoken) and
demonstrate attention to detail.
Flexibility and willingness to adjust work schedule from
time-to-time according to workload demands and/or planned events
outside of core hours.
This is the job description as constituted at present; however the
Firm reserves the right to reasonably amend it in accordance with the
changing needs of the business.
