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Job Title Marketing and Business Development Operations Advisor
Work Type Full Time
Job Location Calgary
Practice Group/Department Marketing & Business Development
Role Business Services


The Marketing and Business Development Operations Advisor will sit within the Canadian Marketing and Business Development Operations team and will report in to the Marketing and Business Development Operations Manager. This role works closely with Clients and Markets teams including Marketing and Business Development, Client and Industry, Corporate Communications, Digital and Design and Data, Reporting and Technology in providing strategic support to drive operational initiatives and efficiencies.


The Marketing and Business Development Operations Advisor will be a conduit helping to drive the continuous improvement of operational processes within the wider Client and Markets team. They will achieve this through the following core responsibilities:

  • Lead the development of a content analysis and reporting framework for the Canadian market
  • In conjunction with the Campaigns and Data, Reporting and Technology teams, oversee the development of a process for the analysis and reporting of campaign content measurement including data collection/distribution, SEO and other data intelligence for the planning of campaigns
  • Develop a process for regular feedback loops for content creators
  • In conjunction with the Knowledge and Digital teams, establish content development training for authors and develop and maintain best practice materials
  • Lead the development of a SEO operational framework to support the firm's marketing activities
  • Develop and enhance processes for the researching, analyzing and distribution of SEO data
  • With the Campaigns Manager, evaluate SEO performance in campaigns and marketing initiatives to develop and maintain best practice materials
  • Support revenue generating processes by contributing to the development and tracking of internal processes across Clients and Markets
  • Oversee the matter collection and league table processes and provide back-up support as needed
  • Main Canadian point of contact for the Experience Management database, provide training as required to team members, escalate technical issues and contribute to any future enhancements
  • Lead the legal directory process in Canada by developing and maintaining toolkits for the business development teams for preparing and finalizing submissions, manage the tracking of ranking releases, assist with the internal/external communication plans and finally developing and maintaining best practice materials in English and French to support teams with submissions and research interviews
  • Working with the Data, Reporting and Technology team, contribute to the development and ongoing updating of dashboards for various operational activities including matters, rankings, awards and publications
  • Provide input and support for marketing and business development special projects as needed

Skills and experience required

  • Bachelor's or recognized technical college degree (marketing or business preferred but not necessary).
  • Minimum of 4-6 years of experience in a corporate environment in a marketing, business development or related role.
  • Experience within a law firm is preferred but not necessary.
  • Experience developing, refining and implementing cross team processes.
  • Strong writing skills, as well as superior proofreading skills and attention to detail.
  • Strong analytic skills - ability to conduct research and track trends.
  • Experience with SEO tools, processes and trends
  • A self-starter who can work on own initiative and is proactive in developing ideas and solutions.
  • Possess a high level of business acumen and an understanding of client objectives and the legal marketplace.
  • Strong project management skills and ability to multi-task.
  • Must be able to meet tight deadlines and work under pressure.
  • Ability to work independently and as part of a team.
  • Positive attitude and enthusiasm.
  • Strong interpersonal skills including being a team player
  • Bilingualism would be considered an asset

Please note that Norton Rose Fulbright Canada requires all Firm members to provide proof of full vaccination against COVID-19 prior to entering the workplace. Applicants who receive an employment offer will be required to provide proof of full vaccination upon arrival to the Firm as a condition of employment. Norton Rose Fulbright has a duty to accommodate those who are unable to get vaccinated due to religious, medical or other protected grounds. For applicants who require an accommodation, please contact to discuss further.

Norton Rose Fulbright

Norton Rose Fulbright is a global law firm. We provide the world's preeminent corporations and financial institutions with a full business law service. We have more than 3500 lawyers and other legal staff based in more than 50 cities across Europe, the United States, Canada, Latin America, Asia, Australia, the Middle East and Africa.

Recognized for our industry focus, we are strong across all the key industry sectors: financial institutions; energy, infrastructure and resources; transport; technology; life sciences and healthcare; and consumer markets. Through our global risk advisory group, we leverage our sector experience with our knowledge of legal, regulatory, compliance and governance issues to provide our clients with practical solutions to the legal and regulatory risks facing their businesses.

Wherever we are, we operate in accordance with our global business principles of quality, unity and integrity. We aim to provide the highest possible standard of legal service in each of our offices and to maintain that level of quality at every point of contact.

Norton Rose Fulbright Verein, a Swiss verein, helps coordinate the activities of Norton Rose Fulbright members but does not itself provide legal services to clients. Norton Rose Fulbright has offices in more than 50 cities worldwide, including London, Houston, New York, Toronto, Mexico City, Hong Kong, Sydney and Johannesburg. For more information, see

Diversity and Inclusion

Diversity is an important firm value. We are committed to providing equal opportunities in employment and to providing a workplace which is free from discrimination and harassment. This means that all job applicants, employees and partners will receive equal treatment regardless of race, colour, ethnic or national origins, sex, marital status, disability, age, sexual orientation, religion or belief.

To apply, please visit the Careers page of our website at We thank all candidates for their application, but will be contacting only those whom we select to invite for an interview.

Norton Rose Fulbright Canada LLP has an accommodation process in place that provides accommodations for employees with disabilities. If you are unable to apply for a position online or require any further accommodations during our recruitment process, please contact

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