The role

Reporting to the Business Development Manager (BDM), this position has responsibility for the delivery of marketing and business development services to the Retail & Consumer sector group, and our IP, Technology, Outsourcing, Commercial Contracts team.

We are recruiting for a Business Development Executive to join our team to support the firm's business and client development strategies across the Retail & Consumer sector and our IP, Technology, Outsourcing, Commercial Contracts practice.

This role will form an integral part of the Retail & Consumer BD team, reporting into the BDM and will be joining the firm at an exciting time when there is a great deal of strategic focus and ambition within the business development function and wider firm.

• The Retail & Consumer sector is one of the firm's priority sectors. We act for numerous household names, winning a number of accolades including being ranked in Tier 1 of in the Retail and Consumer category of the Legal 500 directory and being accredited as Best Legal Adviser by Legal Week eight years in a row.
• This role also focuses on supporting the growth in the firm's IP, Technology, Outsourcing, Commercial Contracts practice, core parts of the Commercial Division of the firm, supporting on business development strategies.
• With support from the BDM and Senior BD Manager, the successful candidate will combine day-to-day support for London-based partners in the Sector and practices and collaboration with the wider partnership, colleagues in our Asia offices and Brand, Clients and Markets (BCM) team on broader BD initiatives.

The role is suitable for a Business Development Assistant or Executive who is looking for a full mix role in a mid-sized law firm where they can make a strategic impact and help shape the growth of this dynamic group.

The role has a primary focus on marketing and business development but will also be involved in other go to market initiatives including strategic events and activities.

Day to day duties may include, but are not limited to:

Business intelligence

• Understanding the firm and key audiences of the retail & consumer sector, and each practice area

Business planning

• Assisting the Senior Business Development Manager and BDM to deliver on the BD/Marketing plan priorities for each business area.

Managing activities

Working alongside fee earners to implement the planned activities for each area of the business and ensure budgetary control of those activities including:

Marketing materials

• Working with fee earners and others in BD & Marketing to develop marketing collateral (e.g. capability statements and other promotional materials)
• Maintaining capability statements and fee earner biographies on a rolling basis and being the "go-to" person for those documents

Internal Communication and knowledge sharing

• Assisting the Senior Business Development Manager in co-ordinating and collation of content for internal newsletters and knowledge sharing
• Producing regular email for the groups to encourage sharing of content on digital channels

Marketing Campaigns and Digital marketing

• Working with the Communications and Digital teams to ensure that social media and other online networking opportunities are exploited
• Working with the Communications and Digital teams to ensure relevant and up-to-date information is included within the firm's intranet and on the firm's website

Pitch and proposals

• Assisting the BDM on practice-led pitches and the Proposals team on panel pitches throughout the tendering process where necessary, including for example: research, attending meetings with the bid team, sourcing pitch content and drawing together drafts, producing supporting materials and handouts, assisting in production of final documents

Directories & awards

• Assisting the Senior Business Development Manager and BDM on co-ordinating and collating the submissions to legal directories

Seminars and events

• Briefing and discussion with the Events team on each event
• Working with the CRM and Events teams to ensure accurate and carefully targeted invitation lists for each event
• Briefing and working with the Events team on the design and production of supporting collateral, (eg invitations and seminar packs)
• Tracking return on investment
• Supporting and attending events and planning meetings, rehearsals as required (liaise with Events team)
• Working with the Events team to ensure appropriate event reports and analysis of invitees and attendees etc

Direct Marketing

• Supporting the BDM and working with the CRM team on client mailings

General

• Collaborate with Brand Clients and Marketing (BCM) colleagues to ensure marketing initiatives are coordinated and align with firmwide, sector and practice marketing and brand-building activities.
• Sharing best practice and knowledge with others in BD & Marketing
• Assisting the Senior Business Development Manager and BDM in drawing together any required information for management reporting

Knowledge, skills and experience

• Demonstrates a growth mindset and is committed to lifelong learning to build knowledge and expertise.
• An understanding of business-to-business marketing, business development and relationship management within professional services
• Experience working in professional services an advantage
• Delivers a [internal and external] client experience that exceeds expectations.
• Demonstrates an organised approach to their work. Plans, prioritises and uses technology to work efficiently.
• Works commercially to achieve the objectives of the team/firm.
• Collaborative and works effectively in a team.
• Develops strong working relationships.
• Delegates work effectively.
• Committed to being part of a supportive, inclusive and collaborative firm culture.

#RPC