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Senior Business Development Executive - Financial Markets
Marketing & Business Development
Main purpose of job
To work with the Financial Markets (FM) International Practice Group
(IPG) team to deliver incisive and value-added marketing and business
development support ensuring key objectives in the BD plans are achieved.
Focus on providing support to the Debt Capital Markets (DCM) and
Structured Finance and Derivatives (SFD) teams to achieve the above.
Main duties and responsibilities
Practice-specific bids/pitches – leading on bids,
pitches and capability statements, working with the central bids
team and sector leads where appropriate.
Be a key source of knowledge within M&BD team about the
work our FM team does – The individual in this role must
develop good knowledge about the type of legal advice and services
offered by our FM practice group (should learn about our
capabilities in each of the FM sub-groups: Real Estate, SFD, DCM,
Tax, FS Reg, FS Funds and Banking).
Briefing marketing activity into the M&BD Hub (Hub)
/undertaking ad hoc marketing activity – work closely
with the Hub team, monitoring and reviewing and providing feedback
on output; process quick changes to marketing collateral (where
sending to Hub will take longer); collaborate with Hub on event logistics.
Events – coordinate and execute FM events hosted by
the firm or with the participation of third parties.
Directory submissions – work and lead on directory
submissions for FM practice groups, including creating first draft,
liaising with fee/earners, submitting to the legal directories and
follow-up on interviews during the research period and results.
Profile-raising – working with PR, digital and
events leads to effectively action opportunities to raise our
profile in the areas of law covered by the FM IPG including the
development and maintenance of creative content and collateral.
Support development of thought leadership campaigns
and assist senior campaigns and strategic projects manager in
delivering each campaign through the FM IPG.
Reporting – prepare and deliver high-level updates
for Practices & Markets and Sector teams, Client Managers,
Campaigns Lead, regional team and others in the business on key
trends and opportunities – contribute to brainstorming discussions
on how we can develop the opportunities highlighted.
International and cross-sector working - Liaising
with Sector and regional teams to understand the sector expertise
that the firm can offer to clients and to ensure international
cooperation and implementation of FM IPG plan.
Business planning and budget management – be very
familiar with the FM IPG BD plan and related budget; work with the
FM practice groups heads to plan activities and elaborate the
budget. Ensure correct budget sign-off procedures are followed for
Client development – working with the client
programme teams to help implement client development strategy for
SAP and Priority clients, as well as assisting with client
development initiatives within the FM IPG.
CRM – be familiar with InterAction, briefing tasks
into the M&BD Hub where appropriate, and completing tasks where
more efficient to do so.
Website and intranet updates – ensuring all website
and intranet content for the FM IPG is kept up to date, briefing
tasks into the M&BD Hub where appropriate.
Education / Qualifications / Experience
Minimum of 3 years industry, Marketing or Business Development
experience, with 6 months experience in a professional services firm preferred.
University degree in business, marketing or related area
preferred. Professional marketing qualification is desirable.
Knowledge and technical skills
Understands the legal industry and the role of financial markets
Has an ability to provide effective challenge to fee earners.
Strong experience in the end to end management of the pitch
process. Can accurately and efficiently identify contributory
material for pitches. Can work with fee earners to articulate USPs.
Can manage multiple responses to RFPs and other tasks simultaneously.
Familiarity with CRM systems, document management systems,
intranets, website etc.
Experience in social media, PR, online services would be an advantage.
Capable of managing and implementing marketing and BD tasks with a
low level of supervision.
Understands how to project manage events from end to end in order
to effectively brief tasks into the M&BD Hub.
Strong PowerPoint, Excel and Word skills.
Excellent communication skills, both written and verbal.