As a Social Media Coordinator, you'll play a pivotal role in shaping
and managing our firm-wide social media channels. Collaborating with
colleagues across our global network, your mission will be to create
and share compelling content that resonates with our audience.
Requests to share content come in from across the firm, your task is
to elevate and amplify our brand by enhancing the quality of our posts
and to grow our social media audiences. From looking for content aimed
at promoting our firm-wide culture, to assisting with specific social
media campaigns and promoted posts that align with our firm-wide
strategic goals, we want you to help us stay ahead of the pack.
You will be part of a supportive team with training to build your
skills and confidence and you'll be encouraged to keep up with social
media channel trends so we can inspire, advise, and innovate across
the business.
You'll be joining the firm at a really exciting time, with a
brand-new firm strategy guiding us, and our external facing brand in
the spotlight, we want you to be a part of the journey too.
You'll be joining our Central Marketing & Business Development
(MBD) team who work in partnership with senior stakeholders across the
firm to set the strategy and shape the tactics to build our firm's
profile, win new work and strengthen and deepen client relationships.
The team is mostly based in London and is made up of over 60
specialists in marketing communications, business development and
client service. As a central team we lead global activities while
working closely with our network of MBD colleagues based across our
international offices. Whether it's driving a new content strategy,
pitching for cutting-edge work, building our brand, or contributing to
the development of our client relationships, we're committed to
providing exceptional service to the firm and are known for leading
the way when it comes to new technology and solutions. Energetic,
creative, and global in our approach, we're looking for people who
have a passion for MBD and are keen to take a fresh approach.
What you'll do
You'll be helping to shape and manage our firm-wide social media
channels and working with colleagues from across our global network to
create and share engaging content. You will also measure and report on
our channel and content performance.
We mostly use LinkedIn and Twitter and have a presence on Instagram
that we would like to improve. We are also open to further exploring
our presence on other platforms, as we continue to assess growing
social media trends.
We are also focusing on boosting our individual's social media
presence too. You'll be helping to support our lawyers with adoption
of their social media channels and boosting of their personal brands.
The main objectives of the role:
The day-to-day management of our firm-wide LinkedIn, Twitter, and
Instagram accounts:
Scheduling, editing and proof-reading content
Using our brand templates and visual style and sourcing imagery
and/or creating on-brand graphics using InDesign and the Adobe
Creative Cloud Suite
Supporting others to run sector, practice group and country
specific accounts
Helping to shape and deliver organic and paid social media campaigns
Preparing social media data reports, analysing our digital channel
activity and performance
Taking an active interest in emerging best social media practice,
highlighting when this has changed, as well as proactively
investigating new functions and social platforms and highlighting
these as appropriate.
Helping to promote and monitor adherence to the firm's social
media policy and escalating breaches of the policy.
Giving comprehensive training to our international MBD colleagues
on the platforms we use across social media
Supporting our lawyers and assisting them in effectively adopting
their social media channels and strengthening their personal brands.
About you
We believe that everyone who works at Bird & Bird should be
inspired by the idea of 'making it possible' for our clients, our
colleagues, and our communities. So, we're looking for someone who is
highly collaborative and driven to achieve and improve. You should see
opportunity in change and love solving problems, especially in a
creative way. And when it counts, be ready to just roll up your
sleeves and get on board.
This is a content role so you should get a kick out of creating
content that's both informative and engaging for our international
audiences. And you should want to celebrate team and project success.
Your technical skills
Experience of using of LinkedIn, Twitter, Instagram for business
Strong attention to detail and proof-reading skills with excellent
written English
Good understanding of social media analytics
Strong use of Microsoft office suite, particularly Excel for
reporting and analysing statistics.
Experience of InDesign and the Adobe Suite
Experience of Percolate our Social Media templating and scheduling platform
Other desired attributes
A 'can do' approach, flexibility, a practical/common sense manner
Ability to work well under pressure and manage expectations where
priorities conflict
An approachable team player with the ability to work effectively
with colleagues at all levels
An understanding of and interest in different business cultures
The main responsibilities of this role are outlined above;
however, this description is not exhaustive, and the job holder may
be required to undertake additional duties from time to time to
ensure the smooth running of the department. The role may require
some working outside our normal working hours of 9:30am- 5:30pm.
For further information about this role, please click on the link
below to view the Job Description or contact
talentacquisitionlondon@twobirds.com. To apply, click on the apply now
button to submit your details.
Bird & Bird opens up a world of possible for lawyers and
professionals everywhere. Working for a leading international law firm
like Bird & Bird means working alongside people who are truly
collegiate in the way they work with everyone. We work as one global
team, with over 70% of work involving people from across the firm. And
that's only increasing! It's this common purpose and shared approach
that makes for a more productive and collaborative place to work. Your
firm. Your future.
As a disability and neurodiversity inclusive employer we want to
ensure that you have a barrier-free recruitment experience at Bird
& Bird. If you require any adjustments during the recruitment
process, please provide details to your recruitment contact who will
be in touch to discuss any details provided and understand more about
your individual adjustment needs.
